A free digital channel

Sit back.
Something good is already on.

Yellow Popcorn is curated, always-on entertainment, paid for by advertising and built for the phones and tablets where Africa actually watches. First on YouTube. Next, on terrestrial television.

Watch free on YouTube See the channel

For years, African television has been losing the living room to the phone in your hand. International streamers arrived with paywalls. Local ones fought for the same scarce paid hours. And all the while, millions of people simply found another way to watch for free.

We do not think the answer is another subscription. It is a channel: a curated, always-on experience, paid for by advertising, as easy as pressing play.

A retro television glowing in a dim living room

Television packed up. The audience didn’t.

A neon-lit television set with pop-art bursts

Paid platforms asked people to subscribe. Pirate sites asked nothing at all.

Colourful graphic bursts over a vintage television

YouTube proved the other model: the ads pay, the people watch.

A vintage television showing the Yellow Popcorn logo

We bring back the joy of just tuning in.

Watch

Always on. Always free.

Traditional television worked because someone had already chosen well. You tuned in and the evening took care of itself. Yellow Popcorn brings that feeling to the screen in your pocket — a living channel, not another library you have to search.

YouTube channel @YellowPopcornTV — link to be confirmed
Watch Yellow Popcorn on YouTube Watch free on YouTube — embed will go here once the channel is confirmed.

The next show is always about to start.

Launch timing to be announced. [launch date]

Today on the channel

A placeholder programme grid — titles will be published here when the first slate is confirmed.

Time Programme Window
[Programme title]Morning
[Programme title]Late morning
[Programme title]Afternoon
[Programme title]Late afternoon
[Programme title]Evening
[Programme title]Prime
[Programme title]Late

[Featured show]

Coming to the first slate

[Featured show]

Coming to the first slate

[Featured show]

Coming to the first slate

Creators & studios

Your stories, in a living channel.

We license work into a curated stream and share in the advertising it earns. Your catalogue does not disappear into a search box — it is programmed, presented, and watched as television.

  • License your catalogue Films, series, specials and shorts that deserve a second life in front of a free, daily audience.
  • Appear in the schedule We programme for flow, not for a shelf. Your work sits in a channel people can simply leave on.
  • Share in the advertising Revenue is tied to the ads that run around the stream. Exact terms — [revenue share terms] — are shared in conversation, not guessed on a website.

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Submit work, or start a conversation

Studios, independents and rights holders — tell us what you have, and a link if you can share one.

Investors

The model that already works, built as a channel.

  • The living room moved into the pocket Traditional television in Africa has been losing hours to phones and tablets. Stations have struggled to keep the lights on as attention walked away from the big screen.
  • Subscriptions ran into a hard truth Netflix and other platforms arrived. African services emerged too — Showmax among them, and later shut down. They were competing for paid watch-time from an audience that would often rather download a film than pay a monthly fee. Piracy was not a side issue. It was the alternative product.
  • YouTube already settled the argument The audience watches for free. Advertising pays. Creators are rewarded. That is the economic logic we are building around — not another paywall.
  • Curation is the missing piece Television’s great gift was that it took the stress away. You did not have to decide. Yellow Popcorn brings that curated, 24-hour experience into the digital ecosystem, first on YouTube, then onto terrestrial networks.

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Request the pitch deck

We will share the deck and the latest thinking on a conversation. Write to hello@yellowpopcorn.example if you would rather email directly.

About

A channel with the warmth of television and the honesty of free.

Yellow Popcorn is being built in Nigeria, for audiences across Africa, and for anyone who still wants the simple pleasure of sitting down to something good.

The name is a promise: entertainment that feels like a night in, not a chore. We start as a digital channel on YouTube, where the audience already is. In time, the same curated feed will live on terrestrial television networks — one idea, two ways to tune in.

This first site is the front door. The programme slate, the commercial packages and the full story will land here as they are confirmed.

Contact

Come and talk to us.

Whether you want to watch, advertise, license work, or learn more about the business, start here. A general address is below — it is a placeholder until the live inbox is confirmed.

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Send a general message

Use this if you are not sure which door to knock on.